AUSTRALIAN
2025 Fruit & Veg Wholesaler Report
Your snapshot of the Australian fruit and veg industry with key insights from Natoora, Verdi Verdura and the Rockpool Group.
Find out the key trends, challenges, and opportunities for wholesalers in 2025.
This inaugural report draws on anonymised transactional data from the Fresho platform in 2024, enriched with valuable perspectives from Australian wholesalers and top food service chefs.
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Strategic Ordering Practices
Amidst inflationary pressures, rising costs and subdued consumer spending, there’s a clear trend toward more strategic efficient ordering practices by venues.
Supplier and Venue Impacts
Chef Rodney Mom from Rockpool Bar and Grill, Kim Driver from Natoora and Vincent Tesoriero from Verdi Verdura share what they’re seeing in the industry.
Demand for Prepared Products
In response to labour shortages and cost pressures, customers have an increasing demand for prepped product, but balanced with their commitment to a sustainable environment.
The Top 10 Fruit & Veg Products
There are distinct patterns in the Australian market, revealed by the top 10 products over the years, such as the dominance of fresh herbs.
