UK
2025 Fruit & Veg Wholesale Report
Your snapshot of the UK’s fruit and veg industry with key insights from Zest Food Service and Fisher and Woods.
Find out the key trends, challenges, and opportunities for wholesalers in 2025.
This inaugural report draws on anonymised transactional data from the Fresho platform in 2024, enriched with valuable perspectives from UK wholesalers and top food service chefs.
Get Your Free Copy
Unlock insights into:
Strategic Ordering Practices
Amidst inflationary pressures, rising costs and subdued consumer spending, there’s a clear trend toward more strategic, efficient ordering practices by venues.
Supplier and Venue Impacts
Chef Craig Rogan from Herd Steakhouse, and business leaders at Zest Food Service and Fisher and Woods talk about what they’re seeing in the industry.
Demand for Prepared Products
In response to labour shortages and cost pressures, customers have shown increased demand for prepped product but are balancing that with commitment to a sustainable environment.
The Top 10 Fruit & Veg Products
There are distinct patterns in the UK market, revealed by the top 10 products over the last years.
