The Australian (extract) | January 3, 2025
By Joseph Lam
Meet the Australian start-ups vowing to take the nation by storm in 2025. These entrepreneurs are breaking new ground, revamping old ways and making the world greener and more efficient as they uncover new methods of manufacturing. In this extract from the full article, Fresho was named as one of the top Australian startups in 2025.
Fresho
This Melbourne start-up has raised $17m as it seeks to eliminate food waste and save wholesalers a fortune by better anticipating their restaurant customers’ needs, thanks to artificial intelligence.
Fresho, which James Andronis and Huw Birrell founded in 2015, is now looking to expand to the US, with the raising – led by Geoff Tarrant, co-founder and former executive chairman of Payapps – valuing the company at $120m.
The pair have developed a platform that aims to make ordering produce more efficient at a wholesale level. Mr Andronis said it has replaced fresh food wholesalers dedicating overnight staff to manually process orders, which typically arrived via email, text, voicemails and even faxes, which often resulted in errors and wastage.
Image credit: Josie Hayden
