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Fresho Raises $17 Million Series B Round To Expand Its Menu

Fresho, the order management platform company for the wholesale fresh food industry, has raised $17 million of Series B funding as it expands into new markets and increases its investment in technology as artificial intelligence (AI) offers new opportunities for growth.

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Product News
Alex Fraser

Fresh product news August 2024

This month’s fresh product updates are here, and we’re excited to announce the release of Fresho’s A.I. Powered Order Entry! In this update, learn about automating your ordering, how to make more informed buying decisions, downloadable customer Price Guides, and more.

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Industry Insights
James Andronis

Why Fresho is Committed to Being a Closed Marketplace

Our Closed Fresh Food Marketplace is a commitment to suppliers and their customers that we will provide a platform that values quality, efficiency and lasting relationships. We have always stood firm against the short-term allure of open marketplaces. They disrupt relationships and lead to a fragmented and less reliable supply chain.

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Product News
Alex Fraser

Fresh product news – May 2024

This month’s fresh product updates are here, and we’re excited to announce the release of Fresho inventory management tools! In this post you can learn how to improve your inventory operations, reduce paper costs, and make payments processing even easier.

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Industry Insights
Frank Carron

A Guide to Data Security for Fresh Food Wholesale

When evaluating SaaS tools (for order management, picking, delivery, invoicing or payment), questions about data security should be part of your process. These are some of the critical security features you should consider.

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Customer Case Studies
Frank Carron

Big Michael’s: Managing Rapid Growth

When Peter Marinos founded Big Michael’s Fruit and Vegetables in 2009, he had one van and a single customer. Fast forward to today and, thanks to passion and hard work, Peter and his team ship 1,000 orders a day on 45 trucks to some of their thousands of customers.

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Product News
Alex Fraser

Fresh product news – February 2024

This month’s fresh product updates are here, with a focus on giving your customers an even better experience so your relationships stay strong. Learn how to spot customers who may have stopped ordering, get new customers signed up more easily, and use new flexibility in delivery documents to manage what drivers see.

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Product News
Alex Fraser

Fresh product news – November 2023

Jump into this month’s fresh product updates. First up, learn how you can use software to improve your margins. Followed by a bunch of other updates that can help you get paid faster and improve your day-to-day operations.

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Industry Insights
Alex Fraser

How to use software to improve your margins

The wholesale food industry is fast paced and unpredictable by nature. So it makes total sense that wholesalers find it hard to keep on top of their margins. I sat down with one of Fresho’s Product Managers, Will Armstrong, to talk about just that. Have a watch and learn how suppliers can best use software to improve their margins.

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Product News
Alex Fraser

Fresh product news – September 2023

In this post we’ll be running through a bunch of new updates designed to improve your business operations and customer relationships. Learn how to pick online for happier customers, optimise your negotiated customer pricing, manage in-app customer requests, and easily update your customer favourite lists.

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Industry Insights
Matilda Lloyd

The Connected World Of Seafood Wholesale

In the big world of seafood, a lucky meeting sparked major change. Discover the story behind Greenpoint Fish, a New York based fishmonger and their decision to choose Fresho as their ordering platform.

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A female in a warehouse picking up oranges
Industry Insights
Frank Carron

How does online ordering impact customer relationships?

Discover the real experience of chefs and suppliers with online ordering in the fresh food industry. Find out how leading fresh food suppliers leverage online ordering software to enhance customer service and satisfaction, fostering stronger and longer-lasting relationships.

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Product News
Alex Fraser

Fresh product news – June 2023

Check out these fresh product updates – get a full view of your business health with Data Mode, say goodbye to order disputes with Proof of Delivery, and bulk upload negotiated prices.

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Product News
Alex Fraser

Fresh product news – January 2023

In this post we’ll be deep diving into new features that can help your business performance. Learn how you can boost your cash flow with automated payments, discover the power of product categories in delivering a top-notch customer experience, and more…

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Industry Insights
Matilda Lloyd

4 Features to Kickstart 2023

Start 2023 off with a bang! Maximize the potential of your online ordering software with 4 must-have features. From real-time pricing to automated payments, delivery management, and reporting, these solutions will streamline your operations, improve customer experience, and boost your bottom line. Read more.

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Industry Insights
Evie Jones

Improving Staff Turnover

Staff turnover has always been an issue with wholesale food businesses. Learning how to improve the employee experience to reduce staff turnover will help your business grow. Find out more.

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Industry Insights
Matilda Lloyd

5: Delivery run mismanagement

In this Guide How delivery management could save your wholesale business hours!​ Organising delivery runs is a daily task for wholesale food suppliers. To make

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Industry Insights
Matilda Lloyd

4. Dealing with late payments

Why online payments can be the end of bad payers Dealing with bad payers is something that every UK food supplier or wholesaler will have

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Fresho Produce
Industry Insights
Matilda Lloyd

2: Outdated product lists

Food suppliers are at a competitive disadvantage with outdated product lists. Online ordering technology offers a simple solution to solve this problem.

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Industry Insights
Matilda Lloyd

1. Errors from Manual Order Entry

A major pain point for wholesale food suppliers is consolidating orders and manually writing these down. Online ordering software can reduce this, saving hours of time and resources! Read more here.

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Industry Insights
Matilda Lloyd

How to avoid the cash flow killer

Cash flow problems are a common concern for businesses. Spiralling debtor days and awkward “please pay us” conversations limit your potential to plan for the

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A farmer looking at fresh produce
Industry Insights
Matilda Lloyd

Wholesalers Guide: Moving online

With the progression of technology, a digital shift is approaching. Admittedly, it can be daunting as it removes us from our comfort zone but from

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