Food Manufacture

How suppliers can capitalise on the growing demand for pre-prepared food

In this article for the UK’s Food Manufacture, Fresho co-founder Huw Birrell explores the growing popularity of prepared fruit and veg in the foodservice industry. 

  • What’s driving this change?
  • How fast has the growth in prepared fruit and veg been over the past year?

And, most importantly, how can fresh food wholesalers leverage product innovation, technology and advances in packaging to move ahead of their competitors in challenging times? 

Read how wholesalers that are responsive to market trends, embrace innovations and technology and sustainability will position themselves as market leaders in the food industry of the future. 

Picture of Frank Carron
Frank Carron
Frank works with our customers to tell their stories so that others in fresh food distribution can share in the challenges, successes and unique personalities of this fast-moving and changing sector.
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